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Artivism: The Rise of Purposeful Marketing, with John Rea

Artivism: The Rise of Purposeful Marketing, with John Rea Online

Brands are now taking purposeful positions, from what they sell to what they stand for. This presentation will delve into the evolution of purpose-led advertising and discover how purpose-driven brands are leading the charge and making a difference beyond profits.

From shampoo to shoes, brands are selling more than just their products – they’re also marketing important causes and their commitment to them. Let’s delve into the evolution of purpose-led advertising and discover how purpose-driven brands are leading the charge and making a difference beyond profits.

Attendees will learn about the emerging marketing and advertising trends driving societal change and how brands are aiming to create a healthier and more compassionate planet. The discussion will also showcase how digital and social media channels can act as accelerators for social change, bringing ideas and causes to the forefront of society and expanding their reach.

Bio

John Rea's introduction to the business of communication arts combined his love for design and music: as an art director at Rolling Stone Magazine working with then staff photographer Annie Leibovitz. After several years as a designer, he began an advertising career working on some of the world’s best-known brands: Coca-Cola, Intel, Volvo, Coppertone and Claritin.

As Executive Creative Director of Digital Marketing, he has combined his talents in design and multi-channel thinking to help build the digital and integration division at Havas Tonic, one of the largest fully integrated consumer health and wellness agencies in North America. He is not simply a believer in creative integration; he teaches a course about it, as well as a course in Purposeful Marketing, at The School of Visual Arts in NYC. Currently on the faculty, he lectures there regularly, and he continues to be actively involved in connecting students with internship programs, fellowships and job positions.

John Rea’s Links and Resources: 

LinkedIn
Biography and News

John Rea’s Coney Island Story:

Adobe Link
The Giving Assistant Blog
FastCompany
Youtube
 

Register HERE.

 

Artivism: The Power of Art for Social Transformation aims to generate community through multidisciplinary teamwork for a more dignified and meaningful coexistence. The overarching goal is to nurture confidence in taking continuous action from wherever we are by means of reciprocity. 

All talks are online via Zoom and culminate in an annual multi-venue art expo.

Artivism: The Power of Art for Social Transformation is jointly sponsored by Adelphi University, Sing for Hope, and the Gottesman Libraries. A movement with committed social artivists, Artivism: The Power of Art Social Transformation, grew out of Illuminations of Social Imagination: Learning From Maxine Greene, (Dio Press, 2019), edited by Teachers College alumni Courtney Weida and Carolina Cambronero-Varela, and Dolapo Adeniji-Neill, of Adelphi University. 

To request disability-related accommodations, contact OASID at oasid@tc.edu, or 212-678-3689, (646) 755-3144 video phone, as soon as possible.

Date:
Monday, April 1, 2024
Time:
4:30pm - 5:30pm
Time Zone:
Eastern Time - US & Canada (change)
Online:
This is an online event. Event URL will be sent via registration email.
Audience:
   
Categories:
  Artivism     Program  
Registration has closed.